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Why I Can't Stop Saying "Freakin'"

Point to Ponder:

Are you getting "summer ready"?

Last week, after we launched our 6-Weeks to Summer Challenge, I found myself thinking about summer and the real “why” behind us wanting you to make every effort to iGnite 25 times in 6-weeks. In the event you think we’re trying to guilt you into exercising because it’s time to “Get ready for bathing suit season.” No way, Jose! That’s not us. In fact, how annoying and unoriginal is that line? While I’m on the topic, if anyone ever refers to iGnite as a “bikini bootcamp” (or bootcamp for that matter), we give you full permission to please correct them. Of course we want you to feel good and confident in your bathing suit, but more importantly, we want you to get ready to have a freakin’ fun summer! Why? Because God created summer for fun!!... And if you’re feeling strong, confident, healthy, and fit, then you'll have a freakin' fun summer! (Just a reminder, FUN, freakin’ fun, is one of our core values — swim suit shopping is not.)

I know I am speaking to the choir (as you are a freakin’ iGnite rockstar), but just as a reminder, we believe to enjoy a freakin’ fun summer you need the physical, mental, and emotional fortitude to do anything — the energy and attitude to fully participate in any activity you choose, even if you are a novice. Actually, we encourage embracing the novice within and trying something new EVERY summer. Our upcoming Bike Escape this Friday morning, trying a new iGnite class this week, or adding another class to your regular iGnite schedule is a great opportunity to practice being a novice! As for summer, we have Lake Escape coming in late May, Yoga on the Dock, the Lake LBJ Girlfriend Getaway in June and our two Whitefish Escapes in July (and who knows what else we have up our sleeve). These are are all ideal ways to try something new, embrace being a novice, and have some freakin’ fun!

Here’s why we are promoting 25 classes in 6-weeks: our classes prepare you to fully participate in the game of life (rather than sit on the sidelines). Think you “can’t do it” or “people will look at you” or “you’ll hold others up?” This is a defeatist mentality, and nope, iGnite don’t play that and neither do you! Full participation in life — this is why we have our huge variety of classes and you get emails from our team encouraging you to join us. We know you don’t have unlimited hours to exercise, but when you take advantage and regularly attend our spectrum of classes, you gain:

  • STRENGTH You gotta have it to pull up behind a boat and water ski.

  • FLEXIBILITY You gotta have it to hike and climb mountains.

  • CORE STABILITY You gotta have it to ride a bike.

  • BALANCE You gotta have it to pop up on a surfboard or SUP board.

  • CARDIO ENDURANCE You gotta have it for tag with your kids/grandkids at the park or beach.

  • A CONFIDENT, ALL-IN, SIGN-ME-UP, CAN-DO SPIRIT You just gotta have them all, period, end of story!


While "freakin" may not be the most sophisticated, proper or intelligent sounding word, the reason why I can’t stop saying it is because I….WE, want to emphasis why we are so passionate about your overall health, fitness and life. We not only want you having a freakin’ fun summer, but we want you having a freakin’ awesome life!


Action Item

What class/classes can you add to your weekly iGnite schedule that will allow you to get summer ready?

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